To give every individual an accurate picture of God, and to help those who believe become fully devoted followers of Jesus Christ
When one begins to study the Bible it doesn't take long to determine what God values the most: he values himself above all else and then his "own image" creation, humans. Jesus Christ summed this truth up by leaving two integral commands for those that choose to follow him, the two great values of loving God with everything that we are and loving people as ourselves (Mark 12:29-31).
Love God: The love of God is to be summed up in our fear and awe of him (Eccl. 12:13) and our passion towards him (Matt. 10:37-38) through obedience (1 John 5:2).
Love People: The best way to sum up love towards people biblically, is to understand it as John did, "We love because he first loved us" (1 John 4:19). John also intricately connects this love of people to obedience of God's commands (5:2). Therefore, it seems that love of others is rooted in the understanding of our love for God.